I'm Tatyana Ellerbe — I turn global sports investment trends, sponsorship intelligence, and stakeholder research into strategy that international partners and industry leaders act on.
Three roles where research and operations turned into results people could act on.
As Strategic Advisor, produced market intelligence on global sports investment and sponsorship expansion tied to Saudi Vision 2030, then delivered the cultural strategy findings live at the Internationalization & Athletics Summit.
As Event & Operations Coordinator, planned logistics for 5+ regional sporting events and partnered with marketing and tech teams on digital activations that grew social engagement.
Built a company-wide programming calendar as Diversity Intern, and researched the cultural drivers behind global fan growth — including a capstone study of international Formula One fandom.
I got here through operations, research, and law — coordinating events on the ground, digging through case precedent, and briefing scholars on where global sports investment is headed. Every recommendation I make is built on evidence, not instinct.
That mix — strategic research, partnership development, and a working understanding of regulatory and contract review — is what lets me take a market trend like Saudi Vision 2030's sports expansion and turn it into a briefing that industry leaders can actually use.
B.A. in Sports Administration, minor in Hospitality Management — Georgia State University.
Where I spend my time, roughly in proportion to how I'd rate myself.
A decade in front offices and agencies, in order.
KSA Playbook
Conduct strategic research on global sports investment trends and international partnership development. Produce market intelligence on sponsorship expansion and sports infrastructure tied to Saudi Vision 2030, and present findings at industry conferences and summits.
Herbert Smith Freehills Kramer LLP
Conducted legal research using LexisNexis and Westlaw to analyze regulatory frameworks and case precedent. Built case tracking systems that cut document retrieval time by 40% and supported discovery on complex commercial litigation.
Stack Sports
Coordinated logistics and operational planning for 5+ regional sporting events hosting 500+ participants, managing vendor communications, travel, and scheduling alongside marketing and tech teams.
Wasserman
Developed a company-wide programming calendar and produced insights on the cultural drivers behind global fan growth and sports media consumption, including a capstone study of international motorsport fandom.
Whether it's international partnerships, market research, or event operations, I'd like to hear what you're working on.